The way people do business has changed dramatically in the last decade. Having a digital presence is a must to survive the competition. Not only do you have to be in the digital space you also have to get the word out that you are in business.
This is why hiring a digital marketer is key. Have you been wondering “what does a digital marketer do?” Keep reading below to learn not only what they do but why they might help you in more ways than you realize.
What Does a Digital Marketer Do?
A digital marketer is responsible for quite a few things to promote a company and its services and/or products. They develop, implement and manage marketing campaigns. They are a critical part of enhancing the brand awareness of a company along with driving traffic and gaining new leads and customers.
The goal of a digital marketer is to help a business reach their specific target audience through the internet through various methods. Some of these methods include the business website, pay per click ads (PPC), email marketing, and social media, to name a few.
Customers are now going online and searching for the answers to their questions. Long gone are the days of physically going into a store to have questions answered. A digital marketers’ goal is to reach these inquisitive customers no matter where they are in their buyer’s journey.
Using a Website
A digital marketer will use the companies website to help the customer have a great first impression of your brand. The website is where leads eventually convert into paying customers. The appearance of the site is important to keep your audience engaged and having a site that is designed and optimized for conversions is also key.
A digital marketer will make sure that your site is optimized for mobile users. With around 72% of internet users predicted to access the web via only their mobile phones by 2025, it’s important that they can not only access your site but that it looks good on a mobile phone. If it doesn’t they will leave.
A digital marketer will take care of other things on your website like using the best backlink checker to make sure that you do not stay behind in the SEO world. If you want to reach and convert consumers you want to improve your search engine optimization. A digital marketer can guide you in the right direction to improve your SEO.
Content Marketing
A digital marketer understands the aspects of content and how to create engaging content to attract and engage consumers. This can be via a website, videos, blogging, or social media. A digital marketer will understand how to use content to help a business meet its goals.
Some digital marketers also understand content strategy and content analysis.
Data and Analytics
A well rounded digital market will know how to track data and how to understand the data they gather in the reports. When campaigns are monitored and the findings on consumer behavior are used to come up with better solutions for increasing conversions it will help your business.
Gathering and understanding how to use the data collected is like a gold mine when it is used to collect new customers in innovative ways.
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Video
A digital marketer might not necessarily be a video producer but they will have enough basic knowledge of creating a video. They will know how to write short scripts and how to use different platforms and apps to create mini videos to attract consumers.
Video increases engagement which means that it is necessary if you want to keep your potential buyers from going to your competition that uses videos.
Social Media Marketing
Because everyone is on social media many brands use social media marketing to support their digital marketing campaigns which in turn increases traffic to the website. Digital marketers use channels like Instagram, Facebook, LinkedIn, and Pinterest to increase brand awareness and engage with target consumers.
Social media is essential for a business because you are able to reach a wider audience. A good digital marketer will be proficient in the social media world. Make sure to ask about their experience using social media before hiring someone.
Jack-Of-All-Trades or Specialize?
Depending on what you want for your business you can find a digital marketer that is a jack-of-all-trades or you can find several digital marketers that each specialize in one or two areas. For example, you can hire one person to strictly do the digital business analytics, and another one to handle all of the content creation.
If you have a smaller business you can find someone that does it all, but keep in mind that as your business grows the workload might become too much for one person. Keep an open mind that as you expand and grow you will want to look into hiring more people to not burn out your current digital marketer.
Feeling Like a Digital Marketing Pro?
Now that you know the answer to the question “what does a digital marketer do?” you are probably feeling like a pro on what exactly they do. Hopefully, you now see the importance of hiring a digital marketer to help you in your business. It’s best for you to focus on what you are good at and let a professional handle the digital marketing aspect.
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